Purpose of this privacy notice

This privacy notice intends to provide you with information on how we collect and process your personal data through your use of our website, including any data you may provide through our website when you place an order to purchase a product or register for an account with us. Our policy presumes and is intended for adult use and understanding. 

It is important that you read this privacy notice if you intend to make an account or purchase an item through our website, as this will provide us with personal information and we want to ensure you are aware of how that data is used. 

Contact details

Energile Limited trading as daals is a limited company (08571780) registered in England whose registered office is at 17 Bayton Road, Exhall, Coventry, CV7 9EJ.

Our full details are:

Trading name: Energile LTD

Brand name: DaAl’s/CherryTree Furniture

Email address:

Should you have any concerns, we would appreciate being notified within the first instance, so we are extended the opportunity to rectify those concerns. 

Third-party links

Our sites may include links to third-party websites, as we distribute through Shopify. We, ourselves, as DaAl’s/Energile/CherryTree furniture do not distribute your data to third party companies. We use your data only for the purpose of making deliveries and contacting you about said deliveries. 


Personal data refers to your own individual data.

We may identify, store and transfer your personal data that you provide through our website, or by placing an order, creating an account or corresponding with us by telephone or email.

  • Your identity, which includes your first name, middle name, maiden name, last name, username or similar.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products you have purchased from us.
  • We work with a number of trusted delivery companies who will need to be aware of your data in order to make a successful delivery. 

We do not collect your data in terms of gender, race or ethnicity, sexual preference or orientation, medical or health related information, religious beliefs or criminal convictions. We collate data based on your experience with our product and not on you as an individual.   

We will see your data if you contact us, place an order, apply for a job, make an inquiry and provide such details, or create an account with us. We comply with the new GDPR rules and destroy all data held after the specified time threshold. 


When your purchase from our website, you are entering into a contract with us and this will require for you to share personal data with us in order for us to fulfil our contractual obligation to take payment and deliver your item successfully.  Most commonly, we will only use the personal data you provide in the following circumstances:

  • Where we need to contact you regarding an issue with your order
  • We need to contact you regarding the delivery of your order, or make a pre-delivery call to advise of the day of your order
  • We are out of stock and need to notify you of a change in your order
  • where it is necessary for our legitimate interests 
  • where we need to comply with a legal or regulatory obligation

We do not provide marketing emails or have an email subscription service. 


In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy


You can set your browser to refuse all or some browser cookies, depending on what you would prefer. Your browser should alert you when websites set or access cookies. 

SMS Communication

By subscribing to our SMS service, you consent to receive promotional and informational messages from daals via SMS. These messages may include updates on our products, services, promotions, and other relevant information.

Data Collection and Usage

To provide the SMS service, we collect and process certain personal data, including your phone number. This data is collected solely for the purpose of delivering SMS messages to you and managing your subscription preferences.

Opting Out

You have the right to opt out of receiving SMS messages from us at any time. To do so, simply reply "STOP" to any SMS message you receive from us. You may also contact us directly to request to be removed from our SMS subscriber list.

Contact us

If you are concerned about how your data is being used or have any concerns regarding our privacy policy, please contact us at:

Email address: